HIV Prevention Philippines Through #WhatWorksForU
#WhatWorksForU promotes HIV prevention in the Philippines through personalized, choice-driven health education led by LoveYourself, Inc. Launched originally as #WhatWorksForU: Empowering Choices, the campaign evolved in 2025 into #WhatWorksForU: Your Choice, Your Journey. This shift reflects the understanding that sexual health and healthy living are not the same for everyone.
Through this evolution, LoveYourself continues to empower individuals to make informed decisions about their well-being and HIV prevention without fear, pressure, or stigma.
Personalized HIV Prevention That Fits Your Life
At its core, #WhatWorksForU advocates for combination prevention, a key approach to HIV prevention in the Philippines. Rather than promoting a single solution, the campaign encourages individuals to choose the methods that best fit their lifestyle, needs, and preferences.
Options highlighted through the campaign include condom use with water-based lubricants, Pre-Exposure Prophylaxis (PrEP), Post-Exposure Prophylaxis (PEP), regular HIV testing, and treatment as prevention (U=U). By presenting these options clearly and respectfully, LoveYourself reinforces that there is no one-size-fits-all approach to sexual health.
This personalized approach allows individuals to take ownership of their health journey.
Reaching Communities Through Modern and Inclusive Platforms
#WhatWorksForU uses digital platforms, community programs, information booths, and collaborations with partners and influencers to reach diverse audiences. Through interactive and engaging content, the campaign opens conversations about HIV and sexual health in ways that feel accessible and relevant.
As a result, HIV prevention in the Philippines becomes easier to understand and less intimidating. The campaign also plays an important role in reducing stigma while encouraging proactive health-seeking behavior.
Empowering Choice, Dignity, and Confidence
By making education accessible and personalized, #WhatWorksForU supports holistic well-being beyond HIV prevention alone. It empowers individuals to make decisions with confidence, dignity, and self-awareness.
Moreover, the campaign reflects LoveYourself’s belief that health education should respect personal autonomy. Every person’s journey is valid, and every choice deserves support.
A Cornerstone of LoveYourself’s HIV Advocacy
#WhatWorksForU remains a cornerstone of LoveYourself’s HIV advocacy and programming. By bridging knowledge, prevention tools, and community support, the campaign strengthens long-term engagement with sexual health services.
To learn more about HIV prevention in the Philippines and explore resources under #WhatWorksForU: Your Choice, Your Journey (2025–present), visit LoveYourself’s official platforms. Discover prevention guides, community programs, and support services designed to meet you where you are.
