All About U Campaign Philippines Makes HIV Education Fun and Accessible
All About U campaign Philippines is a creative digital initiative by LoveYourself that educates audiences about HIV prevention and the science behind Undetectable = Untransmittable (U=U). The campaign uses an engaging, gamified video format to make learning about HIV more approachable, memorable, and stigma-free.
Instead of traditional lectures, All About U combines entertainment and education. Ambassadors go head-to-head in a fun challenge where every answer begins with the letter “U,” creating an interactive experience that captures attention while delivering accurate health information.
Explaining U=U Through Creative Storytelling
At the heart of the All About U campaign Philippines is a strong focus on U=U, or Undetectable = Untransmittable. This concept explains that people living with HIV who are on effective treatment and maintain an undetectable viral load cannot transmit the virus.
Because many people still misunderstand HIV treatment and transmission, presenting U=U in a creative format matters. By using humor, games, and friendly competition, the campaign helps audiences understand complex health information in a clear and relatable way.
As a result, viewers feel more comfortable engaging with HIV education and sharing accurate information within their communities.
Celebrity Ambassadors Driving HIV Awareness
So far, LoveYourself has released three episodes of All About U featuring well-known ambassadors who help amplify the campaign’s reach. These include:
- Miss Universe 2018 Catriona Gray and Miss Universe 2015 Pia Wurtzbach-Jauncey
- Singer and actor Markki Stroem and singer and actor Adrian Lindayag
An upcoming episode will feature Miss Earth Philippines 2025 Joy Barcoma and Bb. Pilipinas International 2025 Katrina Johnson.
Through their participation, these ambassadors help normalize conversations around HIV, sexual health, and U=U, especially among younger audiences.
Gamified HIV Education for a New Generation
Each episode of All About U blends playful challenges with key educational messages about HIV prevention, treatment, and sexual health. This gamified approach encourages viewers to stay engaged while reinforcing accurate information.
Because digital platforms play a major role in how people consume content today, LoveYourself uses this format to reach audiences who may not connect with traditional health campaigns. In doing so, the All About U campaign Philippines strengthens awareness while reducing stigma.
Innovative, Youth-Friendly HIV Advocacy
All About U reflects LoveYourself’s commitment to innovative, modern, and youth-friendly HIV education. By making learning enjoyable and interactive, the campaign empowers viewers to understand U=U and HIV with confidence and curiosity.
Watch All About U to learn more about HIV and U=U in a fun and interactive way. Follow LoveYourself’s official digital platforms for the latest episodes, ambassador features, and educational content.
