#WhatWorksForU Benguet Brings HIV Awareness to the Cordillera Region
#WhatWorksForU Benguet strengthens HIV awareness in the Cordillera region through a community-based campaign led by LoveYourself in partnership with AHF Philippines. The initiative brings inclusive sexual health education and HIV prevention messages to communities beyond urban centers, including provinces with more conservative cultural contexts.
By expanding to Benguet, LoveYourself reaffirmed its commitment to ensuring that health education reaches underserved areas. Access to information should not depend on location, culture, or social norms.
#WhatWorksForU Benguet and Community-Based HIV Education
In Benguet, the #WhatWorksForU campaign featured pageant kings and queens, MMA fighters, youth leaders, and men from the local community. Together, they helped create educational content that felt relatable, respectful, and engaging.
Rather than imposing messages, the campaign listened to community voices. As a result, HIV education became more relevant and approachable. Creative storytelling helped address health risks and HIV prevention while honoring Benguet’s traditions and values.
This approach demonstrated that HIV awareness in the Cordillera region can be both culturally sensitive and effective.
Addressing HIV Risks With Cultural Awareness
Through the Benguet expansion, LoveYourself gained deeper insight into how HIV affects communities with conservative cultures. Despite limited public conversations about sexual health, individuals in Benguet still face HIV risks linked to rites of passage and other community practices.
Because of this, #WhatWorksForU Benguet delivered its messages with empathy and cultural awareness. The campaign focused on empowerment rather than fear, encouraging participants to make informed and safer health choices.
Reaching Underserved Communities Beyond Urban Centers
The expansion of #WhatWorksForU Benguet reflects LoveYourself’s broader mission to bring HIV education and sexual health resources to underserved communities. Many provinces outside major cities face gaps in access to testing, prevention, and reliable information.
By working directly with local communities, LoveYourself bridges these gaps. The campaign promotes prevention, testing, and holistic well-being across diverse regions of the Philippines.
Moreover, this initiative shows that culturally sensitive campaigns can open conversations even in settings where such topics are often avoided.
Building Inclusive HIV Awareness Nationwide
#WhatWorksForU Benguet contributes to a more informed and compassionate response to HIV in the Philippines. By meeting communities where they are, LoveYourself strengthens trust and encourages long-term engagement in health-seeking behavior.
Learn more about how #WhatWorksForU empowers communities in Benguet and the Cordillera region by following LoveYourself’s official platforms. Discover educational resources, local campaigns, and ways to get involved in promoting sexual health and HIV awareness nationwide.
